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72 km of daily steps through the streets of Paris — without leaving home. A WhatsApp group of women cheering you on, postcards from every landmark, and a real 18k gold-plated charm bracelet waiting at the finish line. It can't be bought. Only earned.
Why women join — and why they finish
Daily walking is one of the most effective things you can do for energy, mood, and sleep. This challenge gives you a reason to do it every single day — not out of guilt, but because Paris is waiting.
Milestones, postcards, and a real reward built into every step. Turns a walk into the best part of your day — something to look forward to, not dread.
Your WhatsApp group is full of women at different stages of the same walk. On day 3, on day 18, on the hard days. All of them rooting for you. That accountability is real.
How it works
Download the EQUA app, enter your code, and you're placed on the map of Paris. Your journey starts at the Arc de Triomphe — steps tracked automatically via Apple Health or Google Fit.
Aim for roughly 3.5 km a day — a 40-minute walk. No punishment for off-days. Miss one? Come back tomorrow. Your progress never resets.
Reach each landmark — the Louvre, the Eiffel Tower, Montmartre — and unlock a digital postcard with the story of that place.
Complete 72 km, enter your address, and your handcrafted Paris charm bracelet ships to your door. Proof of what you did.
Your reward
Handcrafted with 18k gold-plated charms — each one an iconic landmark you virtually walked past. Eiffel Tower, Sacré-Cœur, a little croissant. The plating is 2.5 microns thick — five times the standard — made to be worn, sweated in, and loved for years.
14-day money-back guarantee · No equipment needed · Any fitness level welcome
"I've started and quit three different fitness apps in the past two years. With this challenge I finished. I think it was the bracelet — knowing something real was waiting for me at the end made the difference on the hard days. I put it on the morning it arrived and cried a little."
"I walk every morning now and I genuinely look forward to it. The Paris postcards sound like a silly feature but they made me actually research the real Sacré-Cœur when I unlocked it. My morning walk became my favourite 40 minutes of the day."
"The WhatsApp group is the secret weapon. There's a woman in there from Munich who messages every morning at 6am saying she's heading out. I started getting up earlier just to walk before she did. Ridiculous, but it worked."
Join the challenge
Everything you need for 21 days of showing up — and a finish line worth crossing.
Choose your experience
Yours when you cross 72 km
🔒 Secure checkout · 14-day money-back · Bracelet ships when you finish
Track your progress on the map of Paris, unlock postcards at every landmark, and celebrate with your community. Works with iPhone, Android, Apple Watch, Garmin, Fitbit, Whoop — all the girlies.
Still have questions? Email us at hi@equa-challenge.com — we reply within 24 hours.
21 days. 72 km. One promise kept. Your bracelet is waiting at Sacré-Cœur.
Start my challenge — from €18,95 →14-day money-back guarantee · No equipment needed · Any fitness level welcome